Elevator Pitches

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Elevator Pitches Podcast  Link:

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There’s a wonderful and fascinating  show on CBC radio one called “Under The Influence” hosted by Terry O’Reilly which should be appointment listening for anyone connected to Marketing either directly or indirectly. He’s a captivating host with a style and delivery that keeps the listener engaged. There’s also learning involved and it’s tuition free.

Recent topics have ranged from the evolution of marketing in music to Customer Service as a key  marketing tool.

Last week’s show was about “Elevator Pitches”.  These are compelling pitches that one can use to sell themselves or their ideas in the space of time that it takes to go from one floor to the next on an elevator. O’Reilly sums up the concept as:

“Distilling a selling idea down to a few words is the ultimate test: If it can be encapsulated in one compelling sentence, it’s strong. If it can’t be, the idea is probably fuzzy”

The show begins with the example of one of the most famous Elevator Pitches. One that Steve Jobs used early on to woo a top executive from a corporate powerhouse to join Apple. This was the pitch:

“Do you want to spend the rest of your life selling sugared water, or do you want a chance to change the world?”

Learn more about this as well as some of the other most effective elevator pitches and have a look and listen to the other show podcasts to broaden your marketing acumen:

Under The Influence show Link.  Don’t have time to listen read the transcripts.

 

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